ASIA CEO Community

Winston carries with him more than 25 years of marketing and business development, strategic management and fund raising experiences in South East Asia and China. His career spans across hands-on experiences in different industries in food and beverage, packaging, industrial safety, retail marketing, media, commercial graphics and computer distribution with SiS Technologies, 3M Southeast Asia, Tetra Pak, The Continuity Company and Prax Capital.
Throughout his career, Winston has successfully opened up new markets, launched new products, built major accounts, pioneered new strategic processes, developed new businesses and bred strategic ideas from conceptualization to commercialization. Among his numerous luminous achievements, Winston was the winner of the first 3M Global Sales and Marketing Professionalism Award for developing a new market in an innovative approach. Winston was posted to China in 1998 and was a critical member in turning around Tetra Pak China business and was instrumental in transforming the dairy industry in China, directly influencing the consumption behavior and drastically increased the size of the market in China. Winston then led the most significant and innovative marketing campaign for Kedi across its 1,600 convenient stores that delivered measurable marketing results. Most recently, Winston was responsible for driving the initiative of value adding and risk management in post investments for Prax, a successful foreign private equity fund that invested in Chinese enterprises.
Winston is currently the managing partner for Noesis Consulting Group and consulting partner for Cornerstone Consulting, working with Chinese entrepreneurs in business model transformation and innovation management, bringing the enterprises into the next stage of its enterprise life cycle. As the enterprise experience accelerated growth, Winston would help the entrepreneur raise funds and maintain investor's relationship.